Visual Design
To develop a visual design we look at several factors: purpose, audience, style, and media.
Purpose
What is the purpose of this piece? What is your business objective? What are you trying to say?
We evaluate your needs and attempt to match the design to satisfy your goals. We offer several options for you to choose from so you get what you want.
Audience
Who are you trying to reach? What are they looking for? How do you get their attention?
Your target audience can dictate images and symbolism that work for that group most effectively. We apply design rules that we have developed to tell your story most effectively.
Style
We work to achieve a design that works with your style. We want our work to blend with the style of your company. Playful, Edgy, All Business, Formal... Things must work together to acheive a "look."
Media
There are subtle differences between print and screen designs. What shows on screen may not be able to be reproduced in print. The screen glows, the paper doesn't. Special inks can allow you to produce all kinds of effects.
Online design elements can be interactive. It can also be too interactive so that it is distracting and causes your audience to turn away.